March, 2012

Universal Conversion Code for Google Website Optimizer

I was reading a post over at ROIRevolution and found an awesome code that allows you to use one snippet of code to track all of your experiments, so I thought I’d share it here. This basically looks at your cookie and pulls out the proper conversion ID then

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How to Run A/B Split Tests on Volusion eCommerce using Google Website Optimizer

I recently had a client who wanted me to optimize a few landing pages on their volusion eCommerce store. Unfortunately, Volusion doesn’t allow you to just insert snippets of code into the header of a specific product page, and when searching through their support all I found was a page

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