Anti-depressants such as Paxil and Zoloft dominate the pharmaceutical market. However, they build dependence and are made using chemicals that are un-natural to your body. It can also have major side effects. Provanax aims to solve this – It’s a natural supplement that not only helps depression, but it alsoRead More →
Back in the day when you had to manually transfer old contacts to your new phone by typing them in, DataPilot saved many peoples’ time (and fingers). Today they support over 4,000 different phone models, and serve as a solution to sync contacts between those phones. When we took a lookRead More →
Here’s a neat trick.
Let’s say you have www.domainA.com and www.domainB.com – whereas www.domainB.com uses a CNAME or an alias pointing to www.domainA.com. Using this trick you can track both domains in a single google analytics account (or profile) using the same code on both sites. There is no limit asRead More →
Jumpoutthegym.com provides e-books, training videos, and other educational materials that teaches athletes how to jump higher. Jumpoutthegym.com acquires customers by email marketing to visitors who subscribe to their newsletters. Their funnel starts with an e-mail submit, and it being the wider part of the funnel, we decided to focus onRead More →
Morninghead is an awesome startup which was successfully funded by kickstarter. They make an awesome product that gets rid of bedhead in seconds – a perfect solution for people who shower at night. We ran an experiment for them which resulted in a 37.21% increase in revenue-per-visitor. We’re going to shareRead More →
Building Guide is sort of like kayak for buildings – You choose what type of building you want, whether it’s a shed, a garage, or something industrial – and BuildingGuide provides you with quotes from 4 different suppliers at once. They felt like their conversion rate could use some workRead More →
Tinytotties is an e-commerce site which sells baby bedding sets and kids room decor. We ran 3 experiments for them and saw some nice improvements in conversion rates as well as revenue-per-visitor in all 3 tests. They did a great job helping us develop the experiments. It’s important to setupRead More →
We’ve developed a simple plugin that transforms your form into a sliding multi-step form. It’s extremely easy to implement and has had significant effect on conversion rates of experiments we’ve used it on. Here’s a demo of a form with a plugin installed:
Today,Read More →
So you’ve set up your A/B tests with a large amount of variations. You’re excited. You think to yourself, “With this many variations, there’s no doubt one of these variations will double my conversions!” You run the experiments, only to find that out of 20 variations, the winner onlyRead More →
Have you ever been filling out a checkout form or any form that asks for your information and noticed that sometimes all your information is filled in automatically? How does that work, and how can you implement it on your own website? We know that forms are a big barrierRead More →
NOTE: These screen shots may not be safe for work.
Recently we ran a test for LondonSexTonight.com, an online adult dating site. The results were great, but also interesting. We ran some categorical changes in this test, and just 1 single-variable change. Surprisingly, the winner ended up being a variation withRead More →
TheRTAStore.com is one of the biggest sellers of kitchen cabinets online. They have been featured on channels like HSN and the DIY Network. The page we optimized was their “pre-assembled cabinets” page, which was seeing a bounce rate of about 50%. This means that half of the people who enteredRead More →
Google Website Optimizer is a great tool for split-testing in order to increase conversions, but it requires a single thank you page. What if you are just trying to improve the outgoing CTR’s going from your review site (or any page with multiple links for the matter) to outgoing links,Read More →